Quality
• In a service business like
ours, if we hadn't made quality our number-one goal
years ago, we would not have survived all these years.
We've been in business continuously since 1977.
• Our goal is to make you and
your employees happy. If we can do that,
everything else will fall into place, and our business
will continue to thrive. Our primary customer is
the person attending the workshop, and we will do all
we can to help make that person a better business
writer.
• We focus on the attendees'
needs as defined by the attendees and you. If you
and the attendees are happy, we're happy. In
today's market, you'll find writing courses that vary
in price and quality, depending on the content, design,
materials, and instructors. We believe that we
have an edge on the competition for two reasons:
1. We
offer quality materials that we designed and wrote.
2. We
honestly care whether people learn at our workshops.
• We know our subject
thoroughly, and we share our knowledge with our
workshop attendees through interactive, hands-on
sessions. Our purpose is not to come in at a low
price and then try to sell a lot of collateral
material. Our purpose is to make sure people
become better writers before they leave our workshop.
What makes us happy?
• Doing a good job.
• Getting paid on time.
• Exceeding our
clients’ expectations.
• Seeing a procrastinator
apply newfound skills and begin a writing project
confidently.
• Seeing the light of
recognition in someone's eyes after having a difficult
question
answered.
• Hearing someone say --
after learning an easier way to approach a recurring
department writing problem -- "My boss
is gonna love this!"
• Having an engineer say,
"Nobody ever explained it to me that way. I
see the logic."
• Having a scientist say,
"So that's why my manager complains about passive
voice."
• Hearing the heartfelt
thanks from the attendees as they leave the training
session.
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