Poor writing skills waste time and money

Many business problems are caused by poor communication. Someone didn't listen; someone didn't read. The instructions weren’t clear; the memo wasn’t specific.

Miscommunication can lead to faulty decisions, production delays, angry customers, and lost orders — consequences that waste time and cost money. Yet, a minimal training investment can help avoid miscommunication.

We don’t learn business writing in school

People who have difficulty writing well in a business environment just haven’t been trained to write for business.

Business writing is different because it is results-oriented. You are not writing to impress an instructor with your knowledge of a subject. You are writing to someone who needs your information to make a decision or to learn how to use your product.

Some of your readers know a lot about your subject; some know very little. Some need the details; others need an overview. Some need to know how to use a product; others just want to know the benefits.

In business, you have to accommodate those various readers’ needs.

We show business people how to meet multiple readers’ needs. We teach them how to get to the heart of a message and deliver it quickly by focusing on a purpose. We show how to decide which details are important and which are not.

After participating in our writing workshop, your team members will be more productive business communicators.