Q. Who attends your
workshops?
A. People who want to
write quickly and clearly. Our registrants
include executives,
scientists, engineers, marketers, consultants,
technicians, analysts, administrators,
managers, programmers, salespeople, customer-service
reps — anyone
whose
job requires writing or editing.
Our
on-site workshops often include teams from the same or
related departments,
so
that we can tailor the workshop to meet targeted
writing needs.
At one
high-tech company, we trained the product engineers and
marcom people
together, because the product engineers were drafting
the initial product
information that the marcom people then
“translated” into customer-oriented copy
for
the company’s public relations and advertising
agencies.
The
synergy was delightful. After one day, the two
groups had a much better
understanding of each other’s requirements.
One engineer said, “Oh! So
that’s
why
you guys keep asking about benefits.”
Q. Who are your clients?
A. Our clients come
from many industries, from Fortune 500 companies to
small
businesses. We have worked with technical,
nontechnical, and scientific
companies; and small and large government agencies.
We cover high-tech,
biotech, and low-tech. The clear-writing
principles we teach apply to just about
any
business-writing job you can imagine.
For
references in your field, please call us at
800-716-1601.
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